People today know: You only protect what you know. That is why we at primoza are united in our desire: to bring more people closer to nature again, so they can help contribute to its preservation. We believe anyone can become a gardener – with a little patience and support.

From a student idea of designing sustainable and plantable calendars, a company with a 20+ strong team has since evolved. In our office in Nuremberg, creative people – who are both the biggest fans and the harshest critics of their own ideas – work on innovative, sustainable products.

Every member of the team tries out the primoza products for themselves, because that's the only way we find out whether our promises really work. So our office and balconies are inhabited by many plants. And if a sapling dies on the windowsill, there are plenty of encouraging words from colleagues – or perhaps the odd sarcastic remark ... Ultimately, however, we all pull together and remain highly motivated in putting our joint mission of creating a greener world into practice.